Client: Valley Lighting; Agency: Kapowza
Project Type: Website Design
Valley Lighting is a trusted business for lighting in the Mid-Atlantic area. They needed a website that could showcase their projects.
Client: Downtown Partnership; Agency: Kapowza
Project Type: Website Design
In early March 2020, Kapowza closed on a contract to design the website for Baltimore City’s restaurant week. A couple weeks later, the pandemic shut down indoor dining. For a while we weren’t even sure whether or not restaurant week would happen. By the time we got the go-ahead from Downtown Partnership, we needed to work quickly to allow developers sufficient time to build the site.
Client: Maryland School for the Blind; Agency: Kapowza
Project Type: Social Media
Here is a sampling of social media images that I designed for the Maryland School for the Blind. These posts were interspersed with photographs of school life. We wanted these images to be bright and eye-catching, and to stand out in users’ social feeds. Many people who are legally blind still have a small amount of vision, so all assets made for this client needed to have high contrast.
Client: Cowan; Agency: Kapowza
Project Type: Social Media
These are a selection of social media images that I created for Cowan’s For the Driven campaign. Launched in 2020, the goal of the campaign was to recruit drivers for Cowan, a trucking company. We decided to use a simple and elegant band at the bottom of photography to unify the campaign. The photos are a combination of stock images and images sent to us by Cowan. (The copy was written by Kapowza’s creative director.) After this initial round of social media posts, Cowan decided to hire Kapowza on a retainer basis.
Instagram post
Client: Outback Steakhouse; Agency: Kapowza and Response Labs
Project Type: Email Marketing
I created these banners and hero images for a series of emails targeted at Outback Steakhouse customers who have not visited the restaurant in a while.
Client: Bloomin’ Brands; Agency: Kapowza and Response Labs
Project Type: Email Marketing
These emails were targeted to customers who had visited Carrabba’s and Bonefish Grill, but not within the past six months. The emails for each restaurant were sent to customers weeks apart.
Client: Moink; Agency: Kapowza
Project Type: Printed Marketing
Moink is an organic meat subscription service. They include a trifold pamphlet in every box of meet that they send. I designed these based on Moink’s brand guidelines.
Client: Nalley Fresh; Agency: Kapowza
Project Type: Social Media
This is a selection of social media graphics that I designed for Nalley Fresh in 2020. Because we were posting for a restaurant at the beginning of the pandemic, we needed to emphasize online ordering and outdoor seating.
Client: Baltimore Development Corporation; Agency: Kapowza
Project Type: Website Design
I designed this website in collaboration with graphic designer Briana Roberts. Baltimore Development Corporation (BDC) aims to attract businesses to Baltimore. They needed a website that was eye-catching, fun, and professional. Briana and I live in different states, so we collaborated on this by sharing screenshots of our designs and sharing our screens over Google Meet. I designed the first draft, then sent it to Briana. Briana expanded on that, then sent it to me to clean up the product before sending over to the client.
